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Trends and Hashtags

Best Instagram hashtags

Feb 2, 202214 min readParvathy Nair

The first hashtag was seen around 2007. From there, the use of hashtags has grown immensely and rightfully so, in this post, we will show you the primarily popular hashtags on Instagram and do a category round-up to make things easier for you. Before we get into it, let's see how hashtags can work in your favor.


First of all, not every hashtag works the same for everyone, and it's not a one size fits all. And if you want clear benefits with hashtags, you need to implement strategies that can help you do so. Before using hashtags, make sure your profiles are on public so that your content can be visible to your potential followers; Instagram allows you to add up to 30 hashtags per post that doesn't mean you add a maximum number of hashtags to increase your views. It doesn't work like that.


So how do hashtags work in the Instagram world?


People usually search for content they are interested in. When they click on the hashtag of their choice, they are taken to the explore section where content under the hashtag is grouped, so when you place the said hashtag into your post, the chance of your content being visible to them increases. And this helps in increasing your brand awareness.


Randomly adding popular hashtags to your content without it being relevant to the hashtags increases the chances of it being buried in the deep pits of Instagram and not reaching your target audience. So always do your research and then proceed. And if you want a more specific list to keep up with the trending hashtags on Instagram reels we got that too.


Now as promised lets get into


Trending Instagram hashtags


  • #love (2.1B)

  • #instagood (1.4B)

  • #fashion (1 B)

  • #photooftheday (977M)

  • #beautiful (783M)

  • #art (870M)

  • #photography (844M)

  • #happy (664M)

  • #picoftheday (685M)

  • #cute (654M)


Trending Instagram Reel hashtags


  • #reelitfeelit-51M

  • #reelkarofeelkaro-27.2M

  • #instagramreels- 17.7M

  • #reels-170M

  • #reelsinstagram-95.3M

  • #reelsvideo-24.3M

  • #fyp-54.7M

  • #explore-290M

  • #reelsindia-21.1M

  • #video-102


And down below are the hashtags for popular categories to help you hit your target audience.


Best Friendship hashtags

  • #friendship

  • #friends

  • #friendshipgoals

  • #bestfriends

  • #friendsforever

  • #friend

  • #bff

  • #bestfriend

  • #friendsforlife

  • #fun


Best Travel hashtags



• #travel

• #travelphotography

• #travelgram

• #wanderlust

• #adventure

• #instatravel

• #travelblogger

• #trip

• #explore

• #vacation


Quotes hashtags



• #quotation

• #quotes

• #quotestagram

• #quoteslife

• #dailyquotes

• #quoted

• #quotestoliveby

• #quoteoftheday

• #motivationalquotes

• #inspirationalquotes


Best Photography Hashtags



• #photography

• #photooftheday

• #photo

• #picoftheday

• #photoshoot

• #naturephotography

• #instagood

• #photographer

• #travelphotography

• #Photographylovers


Best Nature Hashtags



• #nature

• #naturephotography

• #landscape

• #naturelovers

• #wildlife

• #mountains

• #adventure

• #hiking

• #outdoors

• #forest

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